Imagine transforming your hair color into a mesmerizing blend of warm and cool tones that exude effortless beauty. With Redken Shades Eq 07m Driftwood, you can achieve just that. This stunning hair dye offers a unique shade that combines the richness of brown with the subtle hints of ash, resulting in a captivating color that enhances your natural beauty. Whether you’re looking to refresh your current look or experiment with a brand-new style, Redken Shades Eq 07m Driftwood will leave you feeling confident and radiant. Elevate your hair game and embrace the magic of this enchanting shade today.
Overview
Redken Shades EQ 07M Driftwood is a professional hair color product that offers a variety of benefits, including ammonia-free formula, pH balanced formula, long-lasting color, and versatility. With its easy application techniques and short processing time, it’s a great choice for anyone looking to achieve natural-looking hair color, enhanced shine, and conditioning effects.
Product Description
Redken Shades EQ 07M Driftwood is a demi-permanent hair color that provides rich, vibrant color without the use of ammonia. It is formulated to be pH balanced, ensuring gentle yet effective results. The formula is designed to deposit color onto the hair shaft, rather than lifting the hair’s natural color, making it an ideal choice for those who prefer a more conservative approach to hair coloring. Its driftwood shade adds a touch of warmth and depth to any hair color, making it suitable for various skin tones.
Benefits
The use of Redken Shades EQ 07M Driftwood offers several advantages. Firstly, its ammonia-free formula ensures a less harsh coloring experience, reducing the risk of hair damage and scalp irritation. The pH balanced formula maintains the hair’s natural acidity, resulting in a gentler color application process. The long-lasting color provided by this product allows you to enjoy your vibrant and beautiful hair color for an extended period. Lastly, the versatility of the driftwood shade allows for customization and blending with other Shades EQ colors to achieve your desired look.
Color Result
Redken Shades EQ 07M Driftwood delivers a natural-looking hair color with warm, earthy undertones. The driftwood shade provides a unique blend of cool and warm tones, creating a multi-dimensional effect. This color result is perfect for those looking to add depth and richness to their existing hair color. Overall, the result is a beautiful, natural-looking shade that enhances your features and complements your skin tone.
Features
Ammonia-free formula
The ammonia-free formula of Redken Shades EQ 07M Driftwood ensures a more gentle and less damaging hair coloring experience. It eliminates the strong ammonia smell often associated with hair color products, making it more pleasant to use.
pH balanced
The pH balanced formula of Redken Shades EQ 07M Driftwood helps to protect and maintain the hair’s natural acidity level. This ensures that the color application process is less harsh on the hair and scalp, minimizing potential damage or irritation.
Long-lasting color
Redken Shades EQ 07M Driftwood provides a demi-permanent hair color that is designed to last. The color-rich formula penetrates the hair shaft, resulting in longer-lasting, vibrant color. This means you can enjoy your beautifully colored hair for an extended period between touch-ups.
Versatility
The versatility of Redken Shades EQ 07M Driftwood allows for endless possibilities in color customization. Whether you want to create a subtle change or a bold transformation, this shade can be mixed with other Shades EQ colors to achieve your desired look. The driftwood shade blends seamlessly with other shades, providing flexibility and creativity in your hair color choices.
Usage
Preparation
Before applying Redken Shades EQ 07M Driftwood, it is essential to prepare your hair properly. Start with clean, towel-dried hair, free from any styling products or residue. It is recommended to conduct a strand test to ensure you achieve your desired color result and to check for any potential allergic reactions. Protect your clothing and skin by applying a thin layer of petroleum jelly along your hairline and wearing a cap or old shirt.
Application Techniques
Redken Shades EQ 07M Driftwood can be applied using various techniques, depending on the desired effect. For all-over color, apply the product evenly from roots to ends using a color brush or applicator bottle. For a more subtle result, use foiling techniques or balayage to create highlights or lowlights. For more precise application, use a color bowl and brush.
Processing Time
The processing time for Redken Shades EQ 07M Driftwood may vary depending on the desired color intensity. Generally, the product should be left on the hair for 20 minutes. However, if a deeper color result is desired, it can be left on for up to 30 minutes. It is essential to monitor the development of the color during this time to achieve the desired outcome.
Results
Natural-Looking Hair Color
Redken Shades EQ 07M Driftwood delivers a natural-looking hair color with warm, earthy undertones. The combination of cool and warm tones creates a multi-dimensional effect that enhances your natural beauty. The result is a color that appears effortless and blends seamlessly with your existing hair color.
Enhanced Shine
One of the standout features of Redken Shades EQ 07M Driftwood is the enhanced shine it provides. The demi-permanent formula adds a luminous glow to your hair, making it appear healthy and vibrant. The result is a radiant finish that catches the light and enhances your overall appearance.
Conditioning Effects
In addition to delivering beautiful color, Redken Shades EQ 07M Driftwood also provides conditioning benefits. The formula contains nourishing ingredients that help to hydrate and condition the hair, leaving it feeling soft, smooth, and manageable. This is especially beneficial for those with dry or damaged hair, as it helps to improve the overall health of the hair.
Tips and Tricks
Color Maintenance
To maintain the vibrancy of your Redken Shades EQ 07M Driftwood color, it is essential to use color-safe shampoos and conditioners. These products are specifically formulated to protect and preserve hair color, ensuring it lasts longer. Additionally, limiting exposure to heat styling tools and protecting your hair from the sun can also help to maintain the longevity of your color.
Mixing Ratios
When customizing shades or blending Redken Shades EQ 07M Driftwood with other Shades EQ colors, it is important to follow the recommended mixing ratios.

Customizing Shades
Redken Shades EQ 07M Driftwood can be customized by blending with other Shades EQ colors. This allows you to create highlights, lowlights, or unique color combinations that suit your personal style. Experimenting with different blending techniques and shades can help you achieve a truly personalized and dynamic hair color.
Stylist Reviews
Professional Opinions
Many professional stylists praise Redken Shades EQ 07M Driftwood for its excellent color results and ease of use. They appreciate the versatility of the product, allowing them to create custom shades and achieve a natural-looking color for their clients. The conditioning effects of the formula are also highly regarded, as they contribute to the overall health of the hair.
Client Testimonials
Clients who have used Redken Shades EQ 07M Driftwood often express their satisfaction with the results. They appreciate the natural-looking color, enhanced shine, and conditioning effects it provides. Many clients also mention the ease of application and the shorter processing time compared to other hair color products.
FAQs
How Often Should I Use Redken Shades EQ?
Redken Shades EQ is a demi-permanent hair color, and its frequency of use will depend on personal preference and hair growth rate. On average, touch-ups are recommended every 4-6 weeks to maintain the vibrancy of the color. However, this can vary depending on individual hair growth and desired color intensity.
Can I Use Redken Shades EQ on Previously Colored Hair?
Yes, Redken Shades EQ can be used on previously colored hair. It is designed to be gentle on the hair, making it suitable for use on hair that has been previously processed or colored.

Comparisons
Redken Shades EQ 07M vs. Other Driftwood Shades
When comparing Redken Shades EQ 07M Driftwood to other driftwood shades on the market, there are a few key factors to consider. Firstly, the ammonia-free formula of Redken Shades EQ 07M provides a less harsh coloring experience compared to products that contain ammonia. Secondly, the pH balanced formula ensures a gentle and effective color application process.

Redken Shades EQ 07M vs. Permanent Hair Color
Compared to permanent hair color, Redken Shades EQ 07M Driftwood offers several advantages. Firstly, the demi-permanent formula is less damaging to the hair, as it does not contain harsh chemicals such as ammonia. Secondly, the pH balanced formula is gentler on the scalp, reducing the risk of irritation or discomfort. Lastly, the long-lasting color of Redken Shades EQ 07M allows for less frequent touch-ups compared to permanent hair color.
Conclusion
Redken Shades EQ 07M Driftwood is a versatile and high-quality hair color product that offers a range of benefits. Its ammonia-free formula, pH balanced formulation, long-lasting color, and versatility make it an excellent choice for achieving natural-looking hair color, enhanced shine, and conditioning effects. Professional stylists and clients alike appreciate the results and ease of use of this product. With proper usage and maintenance, Redken Shades EQ 07M Driftwood can help you achieve the hair color of your dreams.
Where to Buy
Redken Shades EQ 07M Driftwood is available for purchase at authorized retailers, including salons and beauty supply stores. It can also be found on various online platforms, which offer a convenient way to purchase the product from the comfort of your own home. When purchasing online, be sure to buy from reputable sellers to ensure the authenticity of the product.